JOB TITLE: SENIOR BRAND MANAGER - STILLS
POSITION OVERVIEW:
Lead the development & execution of marketing strategies & plans for the brand to maximise long-term volume & profit flow and increase the long-term value of the brand.
Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
Nurture an effective working relationship with Franchise/Division/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
Read more »
via http://getnaijajob.blogspot.com/2013/12/coca-cola-recruiting-snr-brand-manager.html
POSITION OVERVIEW:
Lead the development & execution of marketing strategies & plans for the brand to maximise long-term volume & profit flow and increase the long-term value of the brand.
Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
Nurture an effective working relationship with Franchise/Division/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
Read more »
via http://getnaijajob.blogspot.com/2013/12/coca-cola-recruiting-snr-brand-manager.html
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