Evaluate assigned territory constantly to ensure all business opportunities are being maximized
• Ensure all trade marketing information and reports including RCS data, Call cards, DER’s, competitor reports, and cycle plan reports are up to date, accurate, and provided in a timely fashion.
• Establish an excellent working relationship with the trade in order to gain their active support to maximize volume and in store presence within agreed budgets.
• Implement and evaluate Trade incentive schemes as outlined in the Area action plan in order to maximize in store visibility and awareness for drive brands
Requirements:
- 2-3 years experience as a merchandiser or trade marketing representative in another FMCG company, preferably one which has a trade marketing approach.
- Bachelor degree or equivalent
- Strong, classic Trade/Customer Marketing background with a leading consumer packaged goods company
- Additional experience in an industry outside CPG, where the
business is driven more by Sales, Technology, Engineering, etc.
- Experience leading the Customer/Trade Marketing function including specific experience in evaluating the needs of the field and translating that into specific marketing programs.
- A strong record of creating a winning vision in an environment where there is a strong emphasis on merchandising, promotion, and partnerships.
- Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities.
- Proven ability and desire to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness.
Skills:
- Good interpersonal skills
- Good communicator both verbally and written.
- Well organized with good time management skills
- Ability to work unsupervised
via http://www.naijajobsdaily.com/2013/08/trade-marketing-executive-at-rs-hunter.html
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